Unwritten display from dark-green dress foxiness accepts attestator: The globose ECO — Environmentally Conscious and Organic — Apparel Trade & Fashion Show debuted in Las Vegas barely a year ago (May 2007). ECO is an Environmental Wholesale Trade Show, focused on earth-friendly fashionable clothing designs, sustainable textiles, eco products and green information. (Another ECO mission is to help conventional retailers convert under-performing retail space into green boutiques.) Pioneer ECO exhibitors include Bamboo Eco Wear, Fiberactive Organics, Organic Cotton Company, Paper and Nature Products.
Greenwash peels. Greenwashing is a business’ attempt to mislead about its environmental practices or benefits of its products/services. Sometimes it is in-your-face, such as a multinational oil company claiming it is eco-friendly, using flower power images in corporate ads. (Nielsen’s qualitative assessment of greenwash threads tagged this “Incongruous with Company/Industry.” Ahem.)
In the Retail category on reducing excess Tiffany Rings product packaging, Nielson’s tracked bloggers gave credit to Wal-Mart for at least trying with a plastic bag reduction program; but this green action was viewed with suspicion when consumers weighed other parts of W-M policy, such as labor and healthcare, ，，women nike shox nz or its sometimes predatory relationships with its own suppliers. (Competing retailer Target was rated more green – not greenwashed – for the equal plastic bag reusing action.)
Distrust greenwashing spills over to non-profits, whose motives are assoil (front Cancer Research), but whose co-marketers are not, such as promising donations to girls’ health if we buy the retailer’s personal care products. As noted above, both nike shox nz black Starbucks and Dunkin’ Donuts source Fair Trade coffee beans. But Starbucks is judged to use “excessive PR” to broadcast its “Doing Good.”
This final tip to wholesalers goes back to transparency and consistency in green marketing. As Jessica Hogue, Cheap Oakley Online’s research director put it: “Bloggers are a highly skeptical consumer group. They are quick to excoriate greenwashing when they suspect callers misrepresent their environmental impact with aggressive PR efforts.” Still, dark-green constitutes the way the world blends
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